The role of social media manager is fast becoming a practice standard. Is your practice positioned to succeed? As social media becomes more accepted as a long term communication tool—not just a short term marketing tactic, many practices are implementing internal community managers.
Many of you have requested examples of social media management competencies and skills specific to the dental industry. Below is a sample job description. Special thanks to Ginny Hegarty, Senior Professional in Human Resources (SPHR) and Dental Management Consultant, for her assistance in creating this thorough example:
Job Title: Social Media Manager for Dentistry
Job Summary: Internal social media community manager must possess the ability to make favorable impressions upon the social media community—patients, referring doctors, business partners, and followers.
Qualifications: Individual must possess the ability to perform each of the key competencies as well as possess knowledge, skills and abilities below:
Knowledge / Skills / Ability:
Special Requirements or Certifications:
Are you a social media community manager for your practice? Is there a part of your job description not shown above that you would add?
P.S. We train for many of the skills above. Whether you are a newbie or looking to take things to the next level, our personalized training can help! Use our contact form or give Rita a call (303) 807- 3827.
As social media use in dentistry evolves, questions, quandaries, and unfortunately legal risks grow too. I recently had the pleasure of presenting alongside the brilliant Dr. Michael R. Ragan, D.M.D, J.D., LLM, attorney and dentist. Dr. Ragan presented on legal considerations in social media and I presented on social media marketing. Below is my interpretationContinue Reading
“Opportunity is missed by most people because it is dressed in overalls and looks like work.” – Thomas A. Edison How can practices get TONS of reviews and word of mouth with a click of a button? If this technological solution existed, the inventor would be rich and maybe even famous. It’s not just dentalContinue Reading
What makes blog and social media content good? As a consultant or thought leader, how do you judge whether your blogs, tweets and posts are worthy and valuable? There may be a lot of different answers to those questions. However what I see time and again is the magic behind being real. Completely and utterlyContinue Reading
Social media continues to evolve. The marketplace has gotten more crowded. There are more moms than teens on Facebook, and what worked last year is as outdated as sour milk. Below are 5 things you need to stop doing with your social media—right now. 1) Stop auto-tweeting your Facebook posts. No one wants to seeContinue Reading
1) Total outsourcing – I talk with doctors on a regular basis who are frustrated or feel burned. They tell me they’ve paid for subscription social media services for months, sometimes years, without understanding what they’ve paid for. Worse, when they finally review their social media communities they find their content (Facebook posts, tweets, etc.)Continue Reading
These days it may only take one negative review to harm a dentist’s online reputation. Now is a great time to consider how your practice measures up in exceeding patient expectations. Deanna presents some excellent ideas here! By: Deanna Goodrich, RDH, Executive Coach Fortune Management It only takes one person to unravel a patient’s experience. AContinue Reading
Do you think about your brand before you post on social media? Many practices don’t. In fact some practices aren’t aware that branding plays a large part in social media marketing. Social media amplifies brands through reach and visibility. Yet many practices post spontaneously without considering how each post contributes to their overall practice image.Continue Reading
Once practices make the decision to get on board with social media, they generally do so with gusto. However, whether they stay motivated may or may not happen … What are the reasons some practice’s social marketing programs stall out? Here are a few common challenges: No time. This is one of the most commonContinue Reading
Have you been upset by an online review a patient has posted about your practice? While online reviews have been around for years, we’ve been accustomed to being in control (for the most part). Various patient communication systems allowed you to filter survey reviews. If a negative blip did show up you could promptly filterContinue Reading
Slider by webdesign