A common question I hear these days is, “How often should we be posting to our practice Facebook Page?”. Some practices are posting once a week, and others once a day or multiple times per day. To help you determine what is best for you, consider the following recommendations… This is an excerpt from an… Continue Reading
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Beware of Black Hat Facebook Marketing
Have you heard of black hat SEO (unscrupulous search engine optimization) which will supposedly help get your website to the top of Google? While getting your website to the top of Google can be enticing, in the long run black hat tactics can get your website banned entirely from Google. In other words, this… Continue Reading
Facebook’s Timeline for Pages – What You Should Know About Cover Photos
At the end of March, 2012 Facebook will be rolling out a new design and layout for all Business Pages called Timeline. However, you don’t have to wait, the option is now open to preview and publish the new design on your Page. Note, Facebook has a handy and helpful “tour” available to walk you… Continue Reading
Social Media Policies for Dental and Healthcare Practices
Do you have a social media policy in place for your practice? Does every practice need a policy—even those not marketing with social media? Certified Senior Professional in Human Resources (SPHR) and experienced management consultant Ginny Hegarty answers these questions and shares invaluable information you need to know. Take 10 minutes to watch this and inform… Continue Reading
The State of Solo Private Practice in the U.S.
Have you ever wondered how dentists across the country are faring in the new ecology of dentistry? My friends at The Mastery Company are conducting a survey entitled, ‘The State of Solo Private Practice in the U.S.’ It’s a short survey designed to get at the concerns about private practice, the impact of the economy… Continue Reading
Facebook Etiquette: Do You Have it?
The following is a guest post from a dentist and social media friend. In addition to dentistry, she’s got a love for for social media and a talent for writing … Enjoy her tips! Do you have a Facebook Page for your practice? I’m not here to convince you one way or the other. I’m… Continue Reading
What You Should Know About Custom Facebook Pages
This article UPDATED March 13, 2012: Note as of March 31st custom pages on Facebook can no longer be set as default landing Pages. See here for details on functionality changes that will apply to all Pages. Do you have a custom Facebook landing page for your practice? These page tabs may be labeled… Continue Reading
Social Media Marketing Relevance for Dentists Today – Audio Interview
With the onset of social media taking the marketing world by storm, many practices are finding themselves sifting through the endless resources and wondering where to begin. If this sounds familiar, join Dr. Marc Cooper from The Mastery Company as he interviews Rita Zamora. Addressed in this beneficial audio session is the “what, why, and… Continue Reading
Google Plus Pages – Ghost Town or Boom Town for Your Practice
Are you on board with Google Plus Pages yet? If not, grab your stake… Perhaps you are thinking “Not another social platform to manage! My team barely has time to keep up with Facebook”. Or you may be thinking, “Why set up shop there, it’s a ghost town”. Remember that Google is still the king… Continue Reading
Why You Must Search Yourself on Facebook
When was the last time you searched your name or practice name on Facebook? If it’s been a while, you may want to do so today. I’m beginning to see unfortunate situations where practices have a multitude of Business Pages, Community Pages or Places that the practice or doctor is unaware of. Doctors, even if… Continue Reading
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