Read the first of my five 2010 Dental Marketing Predictions, just released by my friends at DentalPlanet. Prediction #1 is “Relationship Marketing Will Dominate Traditional Marketing” … Changing consumer behavior, the Internet and social media will continue to fuel a major shift in the direction of marketing and advertising. The internet will continue to squeeze… Continue Reading
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We will never sell, rent, or trade your email to another organization.Category Archives: Dental Marketing
Social Media (& Referral) Marketing Seminar For Dentists
Join us! We’re partnering up with Korey Korfiatis at DDSBrand to present a Social Media & Referral Marketing Seminar for Dentists … Many dental practices are finding themselves pondering the question, “Can social networking tools like Facebook, Twitter and web video truly help me attract new patients and grow referrals?” “Is it all just a… Continue Reading
Why Social Media Marketing May Be Difficult For Dentists
Social media marketing may prove difficult for some dentists—as well as many other businesses … Seth Godin said, “Social media processes build results for the long haul“. I agree, and would also add referral and relationship marketing to that point. For example, you may not be able to immediately measure the value of your exceptional… Continue Reading
Is Social Media Marketing Right For Your Dental Practice?
Quality patient relations skills are key to successful relationship building, both in person and in online social networks … Read why dental teams should assess their patient relations skills before implementing a social media marketing strategy in the Metropolitan Denver Dental Society’s Articulator Magazine, pg 1.
Dentists Number One Concern About Facebook Marketing
Recent social media seminars for dentists have sold-out here in Denver. As demand in online marketing continues to grow, likewise the number of new challenges grows … The number one concern I hear from dentists about marketing via Facebook is “privacy”. Dentists, and team members, are worried about patients accessing their personal Facebook accounts once… Continue Reading
Referral Marketing For Dentists – A Video Interview
At the 2009 ADA meeting in Hawaii, Kevin Henry, managing editor of Dental Economics and Dentistry IQ blogger, and Rita Zamora discuss word of mouth referral marketing … Key points are: 1) The stronger your referral flows are, the better your return on all marketing investments. 2) Increase referrals via quality patient relations and communication … Continue Reading
Dental Management & Marketing Consultants Attend “Social Media, A Timely Topic”
It was an honor to co-present a roundtable presentation with Teresa Duncan, blog author of TheDentalImplantBlog.com. The session was held recently at the Academy of Dental Management Consultant’s annual meeting–this year in Hawaii. Teresa and I presented “Social Media, A Timely Topic”, which covered questions such as: How to effectively gain exposure with social media,… Continue Reading
How Social Media Is Changing The Face Of Dental Marketing
Social media such as Facebook, LinkedIn, YouTube, Twitter and blogs have captured the attention of your patients. Within the first quarter of 2009, the number of people over 35 on Facebook has nearly doubled. Read more in the Metropolitan Denver Dental Society’s Articulator magazine, page 3.
Dental Marketing & Social Media – Who Has Time For It?
Among other marketing concerns I commonly hear from dentists is, “We don’t have time for social marketing”. Well, as Ivan Misner said in a recent Entrepreneur.com blog post, “Word-of-mouth marketing is always working, it just may not be working in your favor”. When it comes to word-of-mouth on the web, staying in touch with your… Continue Reading
Dental Referral Marketing That Sticks
Motivate patients to refer by providing positive, memorable service experiences. You can help your referral invitations to stick, even long after the patient’s last check-up, by making your message tangible. Experts agree about 60% to 65% of the population are visual learners. Visual learners relate most effectively to written information, diagrams and pictures. Whether you… Continue Reading
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