Have you heard of black hat SEO (unscrupulous search engine optimization) which will supposedly help get your website to the top of Google? While getting your website to the top of Google can be enticing, in the long run black hat tactics can get your website banned entirely from Google. In other words, this… Continue Reading
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We will never sell, rent, or trade your email to another organization.Category Archives: Social Media for Medical
Facebook’s Timeline for Pages – What You Should Know About Cover Photos
At the end of March, 2012 Facebook will be rolling out a new design and layout for all Business Pages called Timeline. However, you don’t have to wait, the option is now open to preview and publish the new design on your Page. Note, Facebook has a handy and helpful “tour” available to walk you… Continue Reading
Social Media Policies for Dental and Healthcare Practices
Do you have a social media policy in place for your practice? Does every practice need a policy—even those not marketing with social media? Certified Senior Professional in Human Resources (SPHR) and experienced management consultant Ginny Hegarty answers these questions and shares invaluable information you need to know. Take 10 minutes to watch this and inform… Continue Reading
What Does Your Facebook Page Say About You?
What is the personality of your Facebook Page? Is it friendly, fun, positive, cheerful, inspiring, serious, gross, depressing, or boring? Whether you set an intention for what you want your Page to deliver—or not—at some point it will say a lot about you. If one of your goals is to keep your practice name and… Continue Reading
Social Media Marketing – Do This, Not That (Part One)
Is your Facebook community flourishing or flailing? Before you begin to judge the value of your social media efforts, be sure you are taking full advantage of all opportunities. Below is a list of social marketing do’s and don’ts (part one). Don’t #1 – Use a stock photo for your profile picture. A stock photo… Continue Reading
THE Best Way to Boost Reviews & Testimonials
Would you like to increase your positive reviews on sites like Google or Yelp? If so, you are not alone. Many practices today are clamoring to build up their positive online PR—or in some cases they need to bury a negative review or two. Some of you may be thinking that you provide good service… Continue Reading
How to Prevent Your Practice Facebook Page from Being Kidnapped
Do you have a Facebook Page for your practice? If so, are you aware how to access it? As more practices begin marketing with Facebook, a new generation of issues arises. Don’t let potential issues prevent you from using Facebook, however follow a few precautions now to prevent headaches later… First and foremost, know how… Continue Reading
YouTube Marketing – Where to Begin…
Have you begun marketing with YouTube? Now is the time! Online video viewership is skyrocketing… Before you start to shoot video and set up a YouTube account, it’s wise to spend some time considering what results you want. Read the three important planning steps in my recent “YouTube: You’re on the Air” DentalTown article. … Continue Reading
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