What is the personality of your Facebook Page? Is it friendly, fun, positive, cheerful, inspiring, serious, gross, depressing, or boring? Whether you set an intention for what you want your Page to deliver—or not—at some point it will say a lot about you. If one of your goals is to keep your practice name and… Continue Reading
Is your Facebook community flourishing or flailing? Before you begin to judge the value of your social media efforts, be sure you are taking full advantage of all opportunities. Below is a list of social marketing do’s and don’ts (part one). Don’t #1 – Use a stock photo for your profile picture. A stock photo… Continue Reading
Would you like to increase your positive reviews on sites like Google or Yelp? If so, you are not alone. Many practices today are clamoring to build up their positive online PR—or in some cases they need to bury a negative review or two. Some of you may be thinking that you provide good service… Continue Reading
Do you have a Facebook Page for your practice? If so, are you aware how to access it? As more practices begin marketing with Facebook, a new generation of issues arises. Don’t let potential issues prevent you from using Facebook, however follow a few precautions now to prevent headaches later… First and foremost, know how… Continue Reading
Have you begun marketing with YouTube? Now is the time! Online video viewership is skyrocketing… Before you start to shoot video and set up a YouTube account, it’s wise to spend some time considering what results you want. Read the three important planning steps in my recent “YouTube: You’re on the Air” DentalTown article. … Continue Reading
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