Many practices have already begun Facebook marketing. If you are one of them, have you considered how you will track your effectiveness? As with any marketing activity, social media efforts should be measured. Below are several metrics you can use to determine how you are doing. 1. Number of Quality Fans – note the word… Continue Reading
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We will never sell, rent, or trade your email to another organization.Category Archives: Social Media Marketing for Dentists
Move Over Small Talk – How Social Media is Revolutionizing New Patient Experiences and Referrals
You have a new patient sitting in your treatment chair. What is the conversation you’ll have with that patient? Masters at small talk will tell you they can use open-ended questions to open the door to trust with patients at their first visit. While small talk still has its place, consider a new patient… Continue Reading
The Trouble With Discounts In Dentistry …
Are you using discounts or free offers to recruit clients to “like” your Facebook Page? Many businesses are—as well as dental practices. While offering something such as teeth whitening for free or as a “special offer” may be fine in some instances, it pays to be thoughtful about offering these promotions over the long term…. Continue Reading
Social Media Etiquette for Doctors – How Using Numbers As A Guide Can Mislead You
What is your primary objective for being on Facebook or Twitter? Are you interested primarily in link-building, solely for “SEO” purposes? Perhaps you are interested in acquiring as many friends and people who will “like” your Facebook Page as possible, because we’ve always been taught that more is better … A traditional marketing mind-set was… Continue Reading
Is Social Networking Scientifically Proven To Build Trust?
Can social networking really mimic an in-person connection in our brain? It seems science has now shown, at least in this experiment, that oxytocin levels spiked and cortisol was reduced while tweeting. Below is an excerpt from Fast Company’s “Social Networking Affects Brains Like Falling in Love”. The article goes on to say that… Continue Reading
What Is The Social Media Marketing Tool Of Choice For Dental Marketing? 2 min. Audio Snippet
This week’s Featured 2 Minute Audio Snippet: Dentist Social Media Tool of Choice Or listen to the entire interview:
Social Media Etiquette for Doctors – How To Ask Patients To “Like” You …
A new situation has arisen. For anyone who owns a Facebook Business Page, this is a new problem many of us can relate too. Just when we got comfortable asking people to become our “Fans”, Facebook changed the action to “Like”. One female doctor recently stated that she, “Feels funny asking male patients if they’d… Continue Reading
Audio Snippet: Social Media & Referral Marketing for Dentists (2 Min.)
Each week, we’ll feature a 2 minute snippet / excerpt from Rita Zamora’s recent podcast interview “Social Media & Referral Marketing for Dentists” conducted by JB Brathwaite of DentistsSOS.com. Featured 2 Minute Snippet: How has Social Media Changed Marketing for the Dental Practice? Listen to the 45 minute podcast:
Social Media Etiquette for Dental Professionals – Should Social Media Marketing Be Outsourced?
Can social media marketing be outsourced? That’s a common question I hear from dentists and practice managers. The answer is yes—except not entirely … For example, I recently overheard a dentist asking his assistant to check his personal Facebook account and respond to any new comments. On Facebook there is an expectation that you will… Continue Reading
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