Many practices are running some type of competition, contest or drawing promotion on Facebook. Unfortunately, many of them are also breaking Facebook’s promotions guidelines and risk having their Business Pages shut down. If you are running a contest or drawing on Facebook (or if you are considering running one), you must be aware of Facebook’s… Continue Reading
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We will never sell, rent, or trade your email to another organization.Category Archives: Social Media Marketing for Medical
The Scandal of Reviews – What You Need to Know
Online reviews are all the buzz in dental marketing today. However, will the relevancy of reviews still hold power a year from now? I just watched an undercover investigation report about fake online reviews on the Today show. The investigation focused on hotels and resorts that are being scrutinized for fake reviews or misleading website… Continue Reading
Should Dentists Friend Their Patients on Facebook?
A common concern I hear dentists voice about Facebook is, “I want to keep my private life private…”. I often explain to clients that it’s possible to be personable in social marketing, yet still maintain your privacy. With that said, should dentists friend their patients on Facebook? Here is an excerpt from my recent interview… Continue Reading
Social Media Marketing – Legal Risks for Dentistry
Early this month I had the pleasure of presenting several seminars at the Rocky Mountain Dental Convention. William Walters, a Denver attorney, also presented at the conference and spoke about social media marketing risks. Note, I’m not an attorney myself. The following article is written based on my understanding and perspective of Mr. Walters excellent… Continue Reading
Are You Ready To Say Goodbye To The SEO Rat Race?
There’s been a slew of articles published the last few weeks about alternatives to Google search and traditional SEO. Potential search replacements are being motivated by user behavior and the desire for more relevant solutions. Consider, “social search”, how businesses may be found, for example on Facebook, based on the number of people who like… Continue Reading
Success In Social Media—It’s Not An Age Thing People …
Have you heard a team member or colleague say, “I don’t get all this Facebook stuff”. It’s sometimes followed up with, “I’m old and that’s why I can’t do this”. Success in social media is not an age issue people, rather it’s an attitude or state of mind issue . If you think you are… Continue Reading
Why You Must Focus on ROR (Return on Relationships) in 2011
Facebook’s recent interview on 60 Minutes revealed what could be a tsunami in the world of search … Imagine a search engine that feeds you results based on relevant, meaningful, social proof rather than some algorithm Google suggested. What would this mean to you? It means that people would find you in search based on… Continue Reading
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about … The answer is a blend of dental and social posts. Remember this is “social” marketing. As with any type of business in social media, it’s important to share a bit of personality with your… Continue Reading
Top Tip to Boost Engagement On Your Facebook Page
One of the primary indicators of Facebook marketing success is engagement. In other words, how many interactions (likes, comments, etc.) you regularly receive. If you notice that your Facebook community is a bit flat, check to see what your posts look like aesthetically. Are your posts plain text or simply accompanied by an automated feed… Continue Reading
#1 Reason Twitter May Not Work For Your Practice
There’s a common reason many dental practices aren’t seeing a return from their tweets. Some people have the impression that social media is about technology. The tendency then is to think automation or streamlined marketing … However Twitter, like all social media, is all about people and building relationships. What does that mean exactly?… Continue Reading
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