Have you ever noticed uncanny personality resemblances between patients and their dentists? In many practices it is safe to say that like definitely attracts like. I’ve personally observed, as well as spoken with many specialists and team members who’ve seen the same thing, referred patients often appear to have similar personalities to their referring dentists…… Continue Reading
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We will never sell, rent, or trade your email to another organization.Tag Archives: dental marketing advice
Dental Marketing Made Easy, Quick And Affordable
Many dentists today are buckling down on expenditures – and marketing. On the other hand, business is slow and you still need to get patients in the door. The solution: Email Marketing. Few dental practices are using email marketing… here are some excuses I often hear, “Patients don’t want to get email from us,” “We… Continue Reading
Dental Marketing That Sticks
As consumers we are bombarded each day with thousands of advertising messages. This environment creates mind clutter which makes it hard for patients to remember to refer to you on a regular basis. In addition to providing exceptional service experiences, you can help your request for referrals to stick by making your message tangible. Experts… Continue Reading
SOS Dental Marketing
If you’re like many dental practices today you may be looking for ways to stimulate business… One tried and true tactic is a basic phone call. Placing courtesy calls to your existing patients for recall is one of the fastest, easiest and least expensive ways to get patients in the door. Make it a fun… Continue Reading
Stop Losing Dental Patient Referrals
Many dentists realize the value of referrals, yet few communicate with their patients on a regular basis… This results not only in lost referrals, but also in lost case acceptance and sometimes lost patients. Your patients are regularly receiving generic postcard offers from neighboring dental practices, each promoting a new special service, new technology or… Continue Reading
Dental Patients Lost By Email
Ever consider not answering your practice phone? Just let the phone ring and ring and you never pick up… this is similar to what happens when patient emails sit in your inbox. Many patients prefer and expect email service – with prompt response. An average response time is at most within 24 hours on business… Continue Reading
Dental Marketing Flailing? Take A Look At Your Wheel…
No, it’s not your car wheels, but your marketing wheel that will reveal why problems exist. Imagine a wheel with spokes, much like a bicycle wheel, each spoke representing one aspect of your marketing. For example, one spoke may represent a referral program, another spoke is for patient newsletters, yet another spoke represents a neighborhood… Continue Reading
The Best Way To Get Patients To Buy
Dr. Tony Alessandra, author of the book Collaborative Selling, says, “The commando approach to selling is obsolete. It does not foster referrals, references, repeat business, word-of-mouth advertising, customer satisfaction, or good will.” Once effective ways of selling, pitching and closing, are ineffective with today’s buyers… Instead, patients want to buy from people they feel they… Continue Reading
Dental Marketing Gone To The Dogs
Some of the most successful dentists I know share a bit of personality with their patients. They may love dogs, fishing, golf, church, music, travel, volunteering, etc. Whatever their passion, they confidently show a part of their authentic self which in turn comes across to patients as genuine, real and trustworthy. What better way to… Continue Reading
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