Without successful word of mouth strategies in place, social media marketing will fail. This is the third of my 2010 dental marketing predictions. Social marketing is not a “build it and they will come” tactic … For example, a traditional magazine ad required you to build your ad, write the check to pay for it,… Continue Reading
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For Better or Worse – Social Media & Dental Patient Relations
In 2010, consider patient relations as patient interactions during which many of their friends observe … My second 2010 dental marketing prediction is “The internet and social media will magnify patient relations – for better or worse”. A report from Morgan Stanley revealed how many years it has taken each media industry to reach fifty… Continue Reading
2010 Dental Marketing Predictions
Read the first of my five 2010 Dental Marketing Predictions, just released by my friends at DentalPlanet. Prediction #1 is “Relationship Marketing Will Dominate Traditional Marketing” … Changing consumer behavior, the Internet and social media will continue to fuel a major shift in the direction of marketing and advertising. The internet will continue to squeeze… Continue Reading
Social Media (& Referral) Marketing Seminar For Dentists
Join us! We’re partnering up with Korey Korfiatis at DDSBrand to present a Social Media & Referral Marketing Seminar for Dentists … Many dental practices are finding themselves pondering the question, “Can social networking tools like Facebook, Twitter and web video truly help me attract new patients and grow referrals?” “Is it all just a… Continue Reading
Why Social Media Marketing May Be Difficult For Dentists
Social media marketing may prove difficult for some dentists—as well as many other businesses … Seth Godin said, “Social media processes build results for the long haul“. I agree, and would also add referral and relationship marketing to that point. For example, you may not be able to immediately measure the value of your exceptional… Continue Reading
Is Social Media Marketing Right For Your Dental Practice?
Quality patient relations skills are key to successful relationship building, both in person and in online social networks … Read why dental teams should assess their patient relations skills before implementing a social media marketing strategy in the Metropolitan Denver Dental Society’s Articulator Magazine, pg 1.
Dentists Number One Concern About Facebook Marketing
Recent social media seminars for dentists have sold-out here in Denver. As demand in online marketing continues to grow, likewise the number of new challenges grows … The number one concern I hear from dentists about marketing via Facebook is “privacy”. Dentists, and team members, are worried about patients accessing their personal Facebook accounts once… Continue Reading
Referral Marketing For Dentists – A Video Interview
At the 2009 ADA meeting in Hawaii, Kevin Henry, managing editor of Dental Economics and Dentistry IQ blogger, and Rita Zamora discuss word of mouth referral marketing … Key points are: 1) The stronger your referral flows are, the better your return on all marketing investments. 2) Increase referrals via quality patient relations and communication … Continue Reading
Talking “Dental” Social Media – A Video Interview
“Talking Social Media…” a video interview by Kevin Henry, managing editor of Dental Economics and Dentistry IQ blogger, alongside Teresa Duncan, author of TheDentalImplantBlog … Outside the ADA meeting in beautiful Hawaii.
Dental Management & Marketing Consultants Attend “Social Media, A Timely Topic”
It was an honor to co-present a roundtable presentation with Teresa Duncan, blog author of TheDentalImplantBlog.com. The session was held recently at the Academy of Dental Management Consultant’s annual meeting–this year in Hawaii. Teresa and I presented “Social Media, A Timely Topic”, which covered questions such as: How to effectively gain exposure with social media,… Continue Reading
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