Referral and online marketing can work hand in hand for your practice. Online marketing will allow new patients to research and “shop you” before their first visit and referral marketing will help ensure a good patient experience- and, hopefully, a long term relationship built on trust (the type that motivates referrals).
Get Free Social Media Marketing Updates from Rita Monthly:
Newsletter
We will never sell, rent, or trade your email to another organization.Tag Archives: Dental Marketing
Dental Marketing…Tsunami Changes Ahead– or Not?
Social media, blogs, podcasts, video… Have you heard about the massive tidal wave of marketing options that will affect us all?
When The Newspapers Are Gone, Where Will Dentists Spend Their Advertising Dollars?
Last week, the Rocky Mountain News closed its Colorado doors. As newspaper subscribers and advertisers continue to drop away, and additional newspapers fold, where do you think dentists will invest their advertising dollars?
5 Fresh Dental Marketing Tips To Help Boost Your Bottom Line in Today’s Economy
Marketing is much more than advertising and getting new patients in the door. As you launch traditional marketing tactics, consider these timely suggestions as well. Direct from recent hands-on experience…
Dentists – Word of Mouth is Waiting For You
Remember when people were saying, “Someday every business will need a website”… or someday everyone will have a cell phone and email account? Today, the new “must have” is a Facebook page. Are you on board yet? If not, what are you waiting for? Here are the statistics: Growth More than 175 million active users… Continue Reading
Dental Marketing That Consistently Delivers – Part Two
Once you’ve mastered the basics in marketing (reference Part One of this blog article if you missed it), then you are ready for Level II marketing activities. Here are a few Level II marketing activities that consistently deliver. Get A Website Already – if you still don’t have a website, get one. Experts say about… Continue Reading
Dental Marketing That Consistently Delivers
Good or bad economy, small or large team, old or new practice… Here are a few great marketing techniques that never go out of style. First, marketing should be segmented into two categories, basic and advanced. Start with the basics first. You wouldn’t consider enrolling in a Level II foreign language class without first learning… Continue Reading
Referral Marketing Works for Dentists- But Don’t Just Take My Word For It
If you’re like most dentists today you’re probably wondering how you can get more quality new patients without having to invest thousands of dollars. In one of my most popular blog posts “Recession Marketing for Dentists, What’s Hot & What’s Not” I shared the following recommendation: Invest in referral marketing. If you don’t already have an… Continue Reading
Dental Newsletters – What’s Better Digital or Hardcopy Versions?
The correct answer is both mediums used together is best. Why? You might ask, “With so many marketing companies now offering e-newsletters, isn’t digital the best option?” The answer is no, for several reasons. Digital or e-communication (as much as I love it) cannot yet completely replace all the benefits of hardcopy. Tangible newsletters allow… Continue Reading
Recession Marketing for Dentists, What’s Hot & What’s Not
To thrive in these economic times it’s best to focus your marketing dollars on retention, case acceptance, word-of-mouth and referral strategies. Concentrate your efforts amongst those who already know and trust you rather than attempting new patient acquisition from unknown and potentially skeptical audiences. What’s hot: Invest in improving the patient experience. Now is the… Continue Reading
Slider by webdesign
