Do you have a Facebook Page for your practice? If so, are you aware how to access it? As more practices begin marketing with Facebook, a new generation of issues arises. Don’t let potential issues prevent you from using Facebook, however follow a few precautions now to prevent headaches later… First and foremost, know how… Continue Reading
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We will never sell, rent, or trade your email to another organization.Tag Archives: facebook marketing for dentists
YouTube Marketing – Where to Begin…
Have you begun marketing with YouTube? Now is the time! Online video viewership is skyrocketing… Before you start to shoot video and set up a YouTube account, it’s wise to spend some time considering what results you want. Read the three important planning steps in my recent “YouTube: You’re on the Air” DentalTown article. … Continue Reading
Will Social Media Marketing Work For Your Practice?
How important is it to market in social media and will it really work? … Below is an excerpt from an article I provided for the forward-thinking Apex digital publication which addresses these questions: A second shift is (as much as we love the web) the way we consume information has changed. In the August 2010… Continue Reading
How To Make Your Practice Tweets Work For You
Twitter continues to spark the interest of dental and medical practices. Are you actively tweeting? If so, learn how to make the most of your tweets in my special DentalTown social media focus article. Here is an excerpt: Be social. Once you have successfully completed your profile, you are ready to begin tweeting. Remember the… Continue Reading
Keeping Your Practice Safe on Facebook
I often hear doctors and practice managers express concerns about Facebook security. While it’s important to be aware and vigilant, don’t let rumors keep you from marketing and networking on Facebook. I recommend all practices and teams involved in Facebook marketing “like” Facebook’s Official Security Page: http://www.facebook.com/security If you aren’t already a part of this… Continue Reading
Where is Your Facebook Page Headed – How to Create A Basic Facebook Marketing Plan for Your Practice
Would you get into a car without knowing where you are going? Seems silly, however many practices dive into social marketing without plans. A recent informal poll of dental practices actively marketing in Facebook revealed that the majority, over 80%, had no plan in place. A basic Facebook marketing plan can help you and… Continue Reading
Facebook Marketing Measurement – Evaluating the Effectiveness of Your Efforts
Many practices have already begun Facebook marketing. If you are one of them, have you considered how you will track your effectiveness? As with any marketing activity, social media efforts should be measured. Below are several metrics you can use to determine how you are doing. 1. Number of Quality Fans – note the word… Continue Reading
Move Over Small Talk – How Social Media is Revolutionizing New Patient Experiences and Referrals
You have a new patient sitting in your treatment chair. What is the conversation you’ll have with that patient? Masters at small talk will tell you they can use open-ended questions to open the door to trust with patients at their first visit. While small talk still has its place, consider a new patient… Continue Reading
The Trouble With Discounts In Dentistry …
Are you using discounts or free offers to recruit clients to “like” your Facebook Page? Many businesses are—as well as dental practices. While offering something such as teeth whitening for free or as a “special offer” may be fine in some instances, it pays to be thoughtful about offering these promotions over the long term…. Continue Reading
Social Media Etiquette for Doctors – How Using Numbers As A Guide Can Mislead You
What is your primary objective for being on Facebook or Twitter? Are you interested primarily in link-building, solely for “SEO” purposes? Perhaps you are interested in acquiring as many friends and people who will “like” your Facebook Page as possible, because we’ve always been taught that more is better … A traditional marketing mind-set was… Continue Reading
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