Each week, we’ll feature a 2 minute snippet / excerpt from Rita Zamora’s recent podcast interview “Social Media & Referral Marketing for Dentists” conducted by JB Brathwaite of DentistsSOS.com. Featured 2 Minute Snippet: How has Social Media Changed Marketing for the Dental Practice? Listen to the 45 minute podcast:
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Social Media Etiquette for Dental Professionals – Should Social Media Marketing Be Outsourced?
Can social media marketing be outsourced? That’s a common question I hear from dentists and practice managers. The answer is yes—except not entirely … For example, I recently overheard a dentist asking his assistant to check his personal Facebook account and respond to any new comments. On Facebook there is an expectation that you will… Continue Reading
What Is THE Hottest Dental Marketing Tool Today
Video for healthcare marketing is hot, hot, hot!! I spent yesterday morning at the RockyMountain PBS studio at the Colorado Healthcare Communicators meeting. This months meeting topic was “How to Integrate Multimedia into Your PR Campaign”. The speakers showed great examples of how organizations like Kaiser Permanente are leveraging “home-made” style video for PR and… Continue Reading
Social Media Etiquette for Dental Professionals – Mind Your Post Frequency
Would you send someone ten or twenty emails in a row? I’ve recently seen several examples of multiple Facebook business page posts blasted out one right after another. Twenty posts is far more than most people want to receive from their dentist in one day … Keep in mind every business and audience is different. … Continue Reading
How Much Personality Should A Professional Reveal In Social Media?
Let’s say you’re a professional person, a dentist, consultant or speaker … How much personality is appropriate for you to show in your Facebook personal profile picture? Do you think it destroys your professional credibility to be seen as a golfer, hiker, fisherman or dog lover? I personally think it helps people to connect and… Continue Reading
Has Dental Marketing Gone To The Dogs?
Gone are the days of treating consumers like targets. Businesses are beginning to realize that it’s better to build trust first and sell second. So, what does this mean for traditional dental marketing? The most important thing to consider is the commodity of dental care available on the market today. It’s become easy to replicate… Continue Reading
Three “Must Have” Online Dental Marketing Tools
Three hot online dental marketing tools are Facebook Pages, ratings, and video. Consider for a moment how important photos, ratings and video have become in the travel market. If it’s that important for people to see a combination of interactive media to choose a hotel room, why wouldn’t we expect the same when shopping for a… Continue Reading
Social Media Marketing – A Real Life Example Of What (Not) To Do
Social marketing is not for everyone. There are some individuals and businesses who don’t like Facebook and “don’t get” Twitter. Everyone is entitled to their opinion. However should a business still participate in social marketing even if they don’t like it? If you don’t like Facebook and you think Twitter is a waste of time,… Continue Reading
Is Your Dental Practice Facebook Marketing Working? (Part Two)
A growing base of patients who “like you” is another indicator your efforts are working. This means you have a population of patients who are likely seeing your name and face on a regular basis in their Facebook newsfeed. You and your practice are sandwiched among your patient’s friends and family’s posts. When done well,… Continue Reading
Is Your Dental Practice Facebook Marketing Working?
How will you know if your Facebook marketing efforts are paying off? This is a question many people are beginning to ask. One obvious indicator would be new patients entering your practice and saying they found you on Facebook … Have you already had several, or many, new patients come into your practice and say… Continue Reading
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