Have you heard a team member or colleague say, “I don’t get all this Facebook stuff”. It’s sometimes followed up with, “I’m old and that’s why I can’t do this”. Success in social media is not an age issue people, rather it’s an attitude or state of mind issue . If you think you are… Continue Reading
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We will never sell, rent, or trade your email to another organization.Tag Archives: Social Media Marketing for Dentists
Why You Must Focus on ROR (Return on Relationships) in 2011
Facebook’s recent interview on 60 Minutes revealed what could be a tsunami in the world of search … Imagine a search engine that feeds you results based on relevant, meaningful, social proof rather than some algorithm Google suggested. What would this mean to you? It means that people would find you in search based on… Continue Reading
Should Specialists Market with Social Media?
Is Facebook marketing beneficial for specialists as well? Absolutely. Specialty practices will often ask what they should post about … The answer is a blend of dental and social posts. Remember this is “social” marketing. As with any type of business in social media, it’s important to share a bit of personality with your… Continue Reading
Top Tip to Boost Engagement On Your Facebook Page
One of the primary indicators of Facebook marketing success is engagement. In other words, how many interactions (likes, comments, etc.) you regularly receive. If you notice that your Facebook community is a bit flat, check to see what your posts look like aesthetically. Are your posts plain text or simply accompanied by an automated feed… Continue Reading
#1 Reason Twitter May Not Work For Your Practice
There’s a common reason many dental practices aren’t seeing a return from their tweets. Some people have the impression that social media is about technology. The tendency then is to think automation or streamlined marketing … However Twitter, like all social media, is all about people and building relationships. What does that mean exactly?… Continue Reading
How to Prevent Your Practice Facebook Page from Being Kidnapped
Do you have a Facebook Page for your practice? If so, are you aware how to access it? As more practices begin marketing with Facebook, a new generation of issues arises. Don’t let potential issues prevent you from using Facebook, however follow a few precautions now to prevent headaches later… First and foremost, know how… Continue Reading
YouTube Marketing – Where to Begin…
Have you begun marketing with YouTube? Now is the time! Online video viewership is skyrocketing… Before you start to shoot video and set up a YouTube account, it’s wise to spend some time considering what results you want. Read the three important planning steps in my recent “YouTube: You’re on the Air” DentalTown article. … Continue Reading
Will Social Media Marketing Work For Your Practice?
How important is it to market in social media and will it really work? … Below is an excerpt from an article I provided for the forward-thinking Apex digital publication which addresses these questions: A second shift is (as much as we love the web) the way we consume information has changed. In the August 2010… Continue Reading
How To Make Your Practice Tweets Work For You
Twitter continues to spark the interest of dental and medical practices. Are you actively tweeting? If so, learn how to make the most of your tweets in my special DentalTown social media focus article. Here is an excerpt: Be social. Once you have successfully completed your profile, you are ready to begin tweeting. Remember the… Continue Reading
Keeping Your Practice Safe on Facebook
I often hear doctors and practice managers express concerns about Facebook security. While it’s important to be aware and vigilant, don’t let rumors keep you from marketing and networking on Facebook. I recommend all practices and teams involved in Facebook marketing “like” Facebook’s Official Security Page: http://www.facebook.com/security If you aren’t already a part of this… Continue Reading
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